SWOT analysis and internal & external issues

Answer:

SWOT analysis is not mandatory. SWOT analysis is a tool that an organization can use to assess its situation – either internally, either externally. When working with an organization I help them list internal and external issues. Then, in order to make that information actionable I invite them to distribute those issues among 4 categories: strengths, weaknesses, opportunities and threats. For example, yesterday I worked with a company that assembles a product that legislation and social trends is making demand grow. So, legislation trends are an opportunity. And their difficulty in scaling production is a weakness.

The following material will provide you information about SWOT and internal and external issues:

- ISO 9001 – How to identify the context of the organization in ISO 9001:2015 - https://advisera.com/9001academy/knowledgebase/how-to-identify-the-context-of-the-organization-in-iso-90012015/
- free online training ISO 9001:2015 Foundat ions Course – https://advisera.com/training/iso-9001-foundations-course/
- book - Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/