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Unless the 20000 emails belong to the members of the charity you would need to reach out to get consent from the data subject before engaging them is email and SMS marketing activities. If you don`t have the means to prove that consent was given is a if it does not exist.
Makes sure that the consent fulfills the requirements of the EU GDPR namely to be freely given, specific, informed and unambiguous indication of the individual’s wishes. You must keep records so it can demonstrate that consent has been given by the relevant individual.
To find out more about consent you can check out our webinar “How to handle consents under GDPR” (https://advisera.com/eugdpracademy/webinar/how-to-handle-consents-under-gdpr-free-webinar-on-demand/ ) as well as our free “EU GDPR Foundations Course” https://advisera.com/training/eu-gdpr-foundations-course//
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Apr 30, 2018