Stakeholder requirements

By different requirements you may mean opposite or even conflicting requirements. That is the root of strategic orientation. When an organization decides to specialize in serving a certain kind of customers it is also deciding not to serve another kind of customers. Of course, some interested parties have a particular power, the government may decide on laws that go against shareholders interests. Organizations must comply with laws and regulations and one can say that that it is a technical decision. All other decisions about priorities concerning interested parties are not technical, are a matter of strategic decision from top management. The more competitive is your market the more important is that decision. An organization with a strategic orientation will assume to be good in some things and not so good at others. For example, if an organization has a strategic orientation of being a very competitive low-price supplier it cannot be, at the same time, a very competitive supplier of innovative products and services.

The following material will provide you information about strategic orientation:

• ISO 9001 – Aligning quality objectives of the QMS with the strategic direction of the company - https://advisera.com/9001academy/blog/2017/03/07/aligning-quality-objectives-of-the-qms-with-the-strategic-direction-of-the-company/
• You can look for strategic orientation example in this link https://advisera.com/books/wp-content/uploads/sites/9/2017/09/Discover-ISO-9001-through-practical-examples-EN-LookInside.pdf
• Free online training ISO 9001:2015 Foundations Course –https://advisera.com/training/iso-9001-foundations-course/
• Book - Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/