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“Refer a Friend” program

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Guest user Created:   Jul 02, 2018 Last commented:   Jul 04, 2018

“Refer a Friend” program

What is the guidance regarding “Refer a Friend” programs under the GDPR? Do we need to get consent from referee (ie. the friend) prior to contacting them or sending them marketing correspondence? If that’s the case, how would we be able to get consent if we’re not able to contact them in the first place?
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EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

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Andrei Hanganu Jul 02, 2018

Answer:

If you use consent as a legal grounds for processing the data you can have a first contact with the data subjects to try and obtain their consent this will not be in breach of the EU GDPR provisions.

To find out more about consent check out our webinar “ How to handle consents under GDPR” https://advisera.com/eugdpracademy/webinar/how-to-handle-consents-under-gdpr-free-webinar-on-demand/

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keypath_mc Jul 04, 2018

Thank you for your reply. Would this be the same if it was consent to market?

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Andrei Hanganu Jul 04, 2018

Yes, there is only one kind of consent. However, depending to what are you referring your friend to legitimate interest may work as well.

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Jul 02, 2018

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