How to market to potential clients after ISO 9001
After obtaining ISO 9001-2015, HOW do I market this to potential clients? WHO within companies see or request ISO 9001, or what are their titles? WHAT specific companies require ISO 9001 for metallurgical engineering consulting?
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ISO 9001 DOCUMENTATION TOOLKIT
Step-by-step implementation for smaller companies.
Find out more 
ISO 9001 DOCUMENTATION TOOLKIT
Step-by-step implementation for smaller companies.
Find out more
ISO 9001 DOCUMENTATION TOOLKIT
Step-by-step implementation for smaller companies.
Find out more
Customers are all different but can be segmented into groups more or less homogeneous. Some segments may value, or even require that their suppliers be ISO 9001 certified. Pick those segments, identify individual potential clients and think about what are the benefits that they want to get, and what kind of function or role will be more likely concerned with that. Search Linkedin or trade databases for those functions or roles and industry sector. Your organization could start a systematic work of presenting communications on seminars and conferences attended by those functions or roles, or publishing technical articles on magazines or specialized blogs
You can find more information below:
- Six Key Benefits of ISO 9001 Implementation - https://advisera.com/9001academy/knowledgebase/six-key-benefits-of-iso-9001-implementation/
- How can ISO 9001:2015 help boost your sales activities? - https://advisera.com/9001academy/blog/2017/02/21/how-can-iso-90012015-help-boost-your-sales-activities/
- Enroll for free course - ISO 9001:2015 Foundations Course - https://advisera.com/training/iso-9001-foundations-course/
- Book - Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/
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Jun 12, 2020