Mission, vision and strategy

Answer:
The mission is about the purpose of an organization, it is about the why an organization exists.
Vision is about the future, it is about an attractive mental image of where an organization will be at some point in the future.

The strategy is about the set of choices that an organization make in order to carve a path from where it is today, to where it wants to be in the future.

The following material will provide you information about the strategic direction:
- ISO 9001 – Aligning quality objectives of the QMS with the strategic direction of the company - https://advisera.com/9001academy/blog/2017/03/07/aligning-quality-objectives-of-the-qms-with-the-strategic-direction-of-the-company/
- Free course – ISO 9001:2015 Foundations Course - https://advisera.com/training/iso-9001-foundations-course/
- book - Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/