ISO 9001 Organizational strategy

Although not 100% correct, life is much more complex, I like to think that organizational strategies can be segmented into three basic types:

• Cost-based strategies;
• Innovation or design-based strategies;
• Customization strategies.
   

Each strategy appeals to a different customer segment, or to a different customer-context and that influences the whole organization.

Remember that a quality policy must be designed considering the strategic orientation. That way, strategic orientation influences quality objectives and the definition who are the relevant interested parties. And all that influences what processes are critical.

Some years ago, I developed this crazy metaphor of seeing an organization with all its processes as an athlete. If you compare the body of someone competing on athletics with the body of someone that competes on weightlifting, they are very, very different. The body of a soccer player is very different from the body of a basketball player. Different strategic orientations require different process content. Two different organizations with two different strategic orientations may have very different relevant quality objectives.

The following material will provide you more information:

• How to define Key performance indicators for a QMS based ISO 9001: https://advisera.com/9001academy/24/define-key-performance-indicators-qms-based-iso-9001/-iso-9001/
• How to write good quality objectives: https://advisera.com/9001academy/knowledgebase/how-to-write-good-quality-objectives/
• Free webinar on demand - Measurement, analysis, and improvement according to ISO 9001:2015 -
  https://advisera.com/9001academy/webinar/measurement-analysis-and-improvement-according-to-iso-9001-2015-free-webinar/
• Enroll for free course - ISO 9001:2015 Foundations Course - https://advisera.com/training/iso-9001-foundations-course/
• Book - Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/