Guest user Created: Nov 02, 2018 Last commented: Nov 02, 2018

B2B Sales

I simply have a question about the communication between sales account managers and every customer in their account base. As their account manager, do they have the authority to communicate with their account base about whatever business related information they need, including asking them to opt in to the companies marketing emails?

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Andrei Hanganu Nov 02, 2018

Answer:

If you use the customer database to communicate with them about the contracts you have in place, for example to send them invoices, there is no problem to get in touch with the customers. Regarding the account managers being able to do that or not this is a matter of internal company rules on communication. You can also reach out to customers asking them if they want to be targeted by marketing campaigns but once a customer refuses you should not get back to him with a similar request.

If you want to find out more abut the EU GDPR and marketing check out this webinar “How GDPR Affects Marke ting Practices” (https://advisera.com/eugdpracademy/webinar/how-gdpr-affects-marketing-practices-free-webinar-on-demand/).

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Nov 02, 2018

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B2B Sales

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