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Personal vs. Generic emails regarding B2B email marketing

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Guest user Created:   Jul 14, 2020 Last commented:   Jul 16, 2020

Personal vs. Generic emails regarding B2B email marketing

I was curious to the similarities or differences there might be between the UK and Germany regarding privacy laws on the topic of email marketing in a B2B setting, specifically on what is considered a "generic" email address versus a "personal" email address in Germany and how those are handled in business to business email marketing.

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EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

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Alessandra Nisticò Jul 16, 2020

A “generic” email address is an email address that does not incorporate personal information (i.e. info@company.com or marketing@company.com ) while a “personal” email address refers to a specific individual (i.e. name.surname@company.com, or n.surname@company.com, or surname@company.com, etc).

Germany and the UK are both ruled by the European Union General Data Protection Regulation 2016/679 which has direct application across all EU. 

In the UK the GDPR will be enforceable until the 31st December 2020 when the Brexit transition period will end and of course, it will continue even after for companies subjected to its application (companies processing personal data of individuals living in the EU). However, UK privacy law has many principles in common with GDPR which has been taken as a model for data protection law across the world.

You can find more information about GDPR and email marketing here:

You can also consider enrolling in this EU GDPR Foundations Course: https://training.advisera.com/se/eu-gdpr-foundations-course// 

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