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Email Marketing GDPR

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Guest user Created:   Aug 26, 2022 Last commented:   Sep 01, 2022

Email Marketing GDPR

I am looking for B2B partners and was wondering if it is permissible to email them.

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EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

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Tudor Galos Sep 01, 2022

You could contact B2B leads using your legitimate interest to foster a mutually beneficial business, according to Art 6 GDPR (Lawfulness of processing), paragraph 1 (f). I recommend performing a Legitimate Interest Assessment to determine whether the purpose is correct (identify the legitimate interest), whether the processing is necessary (evaluate other means that might be less invasive), and the balancing test (consider the individual’s interests, such as not wanting to be contacted). If you go through the Legitimate Interest Assessment and decide to contact your B2B leads, please make sure you add a disclaimer at the end of the email to allow them to opt out from further communication.    

Please consult these resources as well:

Tudor Galos
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Sep 01, 2022

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