Asking for subscription consent with first newsletter

Yes, it is the most compliant option you have to ask for consent to contacts you already have in your mailing list. The GDPR requires that user consent to receive newsletter and marketing email, so theoretically, you should have asked for consent when GDPR came into effect. However, in order to reach compliance, you can ask consent as soon as possible. Do not forget to inform users in a transparent manner about how you will use their email address and how they can cancel from the mailing list in case they do not want to receive your newsletter (it may seem risky but you will definitely have a clearer idea about your real audience).

You can find more information about GDPR and email marketing here:

• Is consent needed? Six legal bases to process data according to GDPR: https://advisera.com/eugdpracademy/knowledgebase/is-consent-needed-six-legal-bases-to-process-data-according-to-gdpr/
• Email marketing in the era of GDPR – How to ensure compliance? https://advisera.com/eugdpracademy/blog/2019/05/27/gdpr-and-email-marketing-rules-for-compliant-campaigns/
• Four main questions for obtaining and managing data subjects’ consent under GDPR: https://advisera.com/eugdpracademy/knowledgebase/four-main-questions-for-obtaining-and-managing-data-subjects-consent-under-gdpr/

You can also consider enrolling in this EU GDPR Foundations Course:

• EU GDPR Foundations Course https://advisera.com/training/eu-gdpr-foundations-course//