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Asking for subscription consent with first newsletter

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Guest user Created:   Sep 14, 2020 Last commented:   Sep 16, 2020

Asking for subscription consent with first newsletter

We are planning to send out a newsletter and we have a lot of contacts and we want to keep them up to date. We didn't really ask them if they wanted us to contact them and if they wanted the newsletter. We are planning to first contact them and ask them if they wish for us to keep them up to date via newsletter. Is this compliant with EU GDPR and is it legal within the EU?

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EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

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Alessandra Nisticò Sep 16, 2020

Yes, it is the most compliant option you have to ask for consent to contacts you already have in your mailing list. The GDPR requires that user consent to receive newsletter and marketing email, so theoretically, you should have asked for consent when GDPR came into effect. However, in order to reach compliance, you can ask consent as soon as possible. Do not forget to inform users in a transparent manner about how you will use their email address and how they can cancel from the mailing list in case they do not want to receive your newsletter (it may seem risky but you will definitely have a clearer idea about your real audience).

You can find more information about GDPR and email marketing here:

You can also consider enrolling in this EU GDPR Foundations Course:

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Sep 14, 2020

Sep 16, 2020

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