“opt-in” consent

2. What happens if an old client/prospects receives emails from us after May 25th? Are we allowed to continue to send emails? For HR: Do we require to send consent to existing employees on the data we collect on them?
3. What do we do with employees who leave the company? Do we require to send them a consent?
4. Or do you have some FAQs around typical questions for how marketing/sales handles these type of requests?
Our concern is that due to the nature of our clients if we send a new “opt-in” consent most people will ignore it and then we will not be able to send them emails.

Answers:

1. You are required to get consent only four new customers, for the existing customers you can rely on legitimate interest to carry out your marketing activities. For prospects and leads you may need to obtain their consent of you want to send them marketing materials.
To fi nd out more about consent and marketing check out our webinar “How GDPR Affects Marketing Practices” (https://advisera.com/eugdpracademy/webinar/how-gdpr-affects-marketing-practices-free-webinar-on-demand/).

2. You can continue sending marketing emails to your existing clients based on legitimate interest proved you leave them the choice to refuse marketing (opt out) as for prospects most likely you need their consent. So, unless you have appropriate grounds for processing personal data for marketing purposes you should not sent marketing.
3. If an employee leaves the company one of the thing to do is to delete the personal data which is no longer required taken into account the local legal obligations to retain certain data about employees for a certain time (e.g. Pension records).
4. You are not allowed to send marketing materials to former employees unless you obtain theirs consent or if you can identify another suitable ground for processing their data for marketing purposes.

To learn more consent check out our free “EU GDPR Foundations Course” https://advisera.com/training/eu-gdpr-foundations-course//