Administrative fines for lack of compliance with GDPR

Yes, the company will be sanctioned for non-compliance. 

Article 83 and 84 GDPR refer to administrative fines up to 10 000 000 Euro or 20 000 000 or to the 2% or 4% of the annual turnover of the preceding financial year, whichever is higher. Therefore, depending on the infringement, administrative fines will be calculated. In the case of negative turnover, the consequences on the company may vary from State to State depending on the internal procedural law. A sanction issued by the Supervisory Authority is considered as debt that may lead to bankruptcy.

Here you can find more information:

• The obligations of controllers towards Data Protection Authorities according to GDPR https://advisera.com/eugdpracademy/blog/2017/12/11/the-obligations-of-controllers-towards-data-protection-authorities-according-to-gdpr/
• Which fines does GDPR designate for companies? https://advisera.com/eugdpracademy/knowledgebase/which-fines-does-gdpr-designate-for-companies/
• Understanding the Lead Supervisory Authority concept in GDPR https://advisera.com/eugdpracademy/knowledgebase/understanding-the-lead-supervisory-authority-concept-in-gdpr/

You can also consider enrolling in this free online training EU GDPR Foundations Course: https://advisera.com/training/eu-gdpr-foundations-course//