AS9100: Integrating QMS and business

The key to integrating the business processes and QMS processes, as mentioned in the article, is to first identify what the business needs are (a SWOT analysis is recommended), from which you can then create your quality objectives to support your business needs.
Once these quality objectives are created they can be integrated into your business processes so that the processes you use to run your business link to your overall business objectives. For instance, If you have a quality objective for improving on-time delivery, you can then have objectives and measurables for the important business process to meet to ensure this on-time delivery is improved.
For more information, see this article on writing quality objectives: https://advisera.com/9100academy/knowledgebase/how-to-define-quality-objectives-in-as9100/