Benefits of certifying a quality management system

Answer: Implementing a quality management system and certification is not mandatory, there is no universal law requiring that.
However, certain important customers in several economic sectors require that their suppliers get certification. Recently, I learned with a customer that they want to get certification in order to be able to sell to some countries with lower customs duties. For example, in order to sell some construction materials in Europe companies must have products with CE marking and that requires the implementation of some parts of a quality management system.

2. Which one is more important?

Answer:
The answer depends upon each particular situation. If you have customers that demand it, certification is very important. I do not feel comfortable to say that one is more important than another because obtaining the certification implies at the outset to have the quality management system implemented.

3. What's the importance of the ISO certificate if the standards are implemented/complied with?

Answer:
If your organization has a quality management system implemented, getting the certification can be useful in terms of credibility and image and that can be translated in terms of more customers and more opportunities to bid.

The following material will provide you with information about selling the benefits of having a quality management system:
- ISO 9001 – Six Key Benefits of ISO 9001 Implementation - https://advisera.com/9001academy/knowledgebase/six-key-benefits-of-iso-9001-implementation/
- free online training ISO 9001:2015 Foundations Course - https://advisera.com/training/iso-9001-foundations-course/
- book - Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/