Guest user Created: Jul 17, 2018 Last commented: Jul 17, 2018

Consent

Is consent the only lawful basis we can use regarding mailing lists? Do they have to have the option to opt in to receive emails?

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Andrei Hanganu Jul 17, 2018

Answer:
Consent is one of the most widely used for marketing. Under certain circumstances legitimate interest may work as well.

However, If you intend to process personal data for the purposes of direct marketing by electronic means (by email, text, automated calls etc) legitimate interests may not always be an appropriate basis for processing. This is because the e-privacy laws on electronic marketing – currently the Privacy and Electronic Communications Regulations (PECR) – require that individuals give their consent to some forms of electronic marketing.

If you want to find out more about consent and marketing check out our webinar “How GDPR Affects Marketing Practices” (https://advisera.com/eugdpracademy/webinar/how-gdpr-affects-marketing-practices-free-webinar-on-demand/)

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Jul 17, 2018

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