Google Analytics – if we use this service for website monitoring/usage (high level statistics - we do not drill down to personal data level) and have signed a DPA (attached from Google that includes SCC) and note in our privacy notice – are we in breach and why?
Assign topic to the user
Google is committed to complying with GDPR requirements in offering services to its Clients, so along you set up correctly your privacy and cookies notice in your website and ask consent to visitors for targeting/marketing purposes you should be ok with GDPR requirements offering to the services offered by Google Analytics.
Here you can find more information about how to comply with GDPR in online marketing
- Everything you need to know about the GDPR Privacy Notice: https://advisera.com/articles/gdpr-privacy-notice-6-key-elements-to-include/
- How does GDPR affect digital marketing? https://advisera.com/eugdpracademy/blog/2019/02/20/how-does-gdpr-affect-digital-marketing/
If you want to learn how to comply with EU GDPR requirements you may consider enrolling in our free training EU GDPR Foundations course: https://advisera.com/training/eu-gdpr-foundations-course//
Comment as guest or Sign in
Mar 17, 2021