GDPR advice for a Surf Camp
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I am sorry to hear about that, but to be honest I am not surprised. Consent renewal campaigns are not very successful. But consent is only one ground to base your marketing activities on.
You can also use legitimate interest under certain circumstances especially if you are targeting former clients. When deciding to use legitimate interest as lawful grounds of processing you need to perform a legitimate interest balancing test to asses if the rights and freedoms of the data subjects are no t affected by your marketing activities.
To find out about marketing and the EU GDPR check out our webinar “How GDPR Affects Marketing Practices” (https://advisera.com/eugdpracademy/webinar/how-gdpr-affects-marketing-practices-free-webinar-on-demand/).
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Aug 28, 2018