Guest user Created: Aug 28, 2018 Last commented: Aug 28, 2018

GDPR advice for a Surf Camp

We're a surf camp based in xyz, and due to our company being a registered EU company and the majority of our clients coming from the EU, we are effected by the GDPR laws. Before the law was enforced, we sent an email out to ask our current xyz person mailing list (majority of which are past guests) to opt-in to our monthly newsletters. Xyz people opted in, which was a huge blow. We believe from some searching we have a loop hole so that means that we can still email our mailing lists. However, we want to be sure before we do something wrong!

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Andrei Hanganu Aug 28, 2018

I am sorry to hear about that, but to be honest I am not surprised. Consent renewal campaigns are not very successful. But consent is only one ground to base your marketing activities on.

You can also use legitimate interest under certain circumstances especially if you are targeting former clients. When deciding to use legitimate interest as lawful grounds of processing you need to perform a legitimate interest balancing test to asses if the rights and freedoms of the data subjects are no t affected by your marketing activities.

To find out about marketing and the EU GDPR check out our webinar “How GDPR Affects Marketing Practices” (https://advisera.com/eugdpracademy/webinar/how-gdpr-affects-marketing-practices-free-webinar-on-demand/).

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Aug 28, 2018

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