Incentives to collect opt-ins from user

Answer:

Based on the requirements EU GDPR article 7 “Conditions for consent” https://advisera.com/eugdpracademy/gdpr/conditions-for-consent/) consent must be a freely given, specific, informed and unambiguous indication of the individual’s wishes. You must also keep records so it can demonstrate that consent has been given by the relevant individual.

Regarding the incentive part the only way that work in my view is that you can offer “coupons” to those customers that have consented to marketing activities. Basically, since the coupons themselves can contain marketing only the customers that have consented to receive marketing.

You can learn more about marketing consent from our webinar “ How GDPR Affects Marketing Practices “ https://advisera.com/eugdpracademy/webinar/how-gdpr-affects-marketing-practices-free-webinar-on-demand/