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Incentives to collect opt-ins from user

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Guest user Created:   Apr 20, 2018 Last commented:   Apr 20, 2018

Incentives to collect opt-ins from user

To what extent can a controller provide incentives to collect opt-ins from users?
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EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

Expert
Andrei Hanganu Apr 20, 2018

Answer:

Based on the requirements EU GDPR article 7 “Conditions for consent” https://advisera.com/eugdpracademy/gdpr/conditions-for-consent/) consent must be a freely given, specific, informed and unambiguous indication of the individual’s wishes. You must also keep records so it can demonstrate that consent has been given by the relevant individual.

Regarding the incentive part the only way that work in my view is that you can offer “coupons” to those customers that have consented to marketing activities. Basically, since the coupons themselves can contain marketing only the customers that have consented to receive marketing.

You can learn more about marketing consent from our webinar “ How GDPR Affects Marketing Practices “ https://advisera.com/eugdpracademy/webinar/how-gdpr-affects-marketing-practices-free-webinar-on-demand/
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Apr 20, 2018

Apr 20, 2018