ISO 22301 as a market edge

By enabling organizations to better manage business continuity capabilities, ISO 22301 can:
- allow organizations to operate on reduced costs when compared with the competition, allowing them to offer better prices
- provide confidence that when disruptive events occur they will be able to recover faster
- allow potential customers to reduce assurance costs related to their audit procedures

These aspects can make an organization present itself as a better choice in the eyes of potential customers.

For furhter information, see:
- ISO 22301 benefits: How to get your management’s approval for a business continuity project https://advisera.com/27001academy/knowledgebase/iso-22301-benefits-how-to-get-your-managements-approval-for-a-business-continuity-project/