ISO 9001:2015 Clause 6.2.2.

An organization sets quality objectives. For each objective, you need to determine:

• What needs to be done to change the organization's practices in order to be able to achieve the objectives;
• What resources will be required
• Who will be responsible for achieving each objective
• What timeframe to achieve the objective
• How will you know that the objective has been achieved? What is the target, what are the success criteria to evaluate if an objective was actually achieved? 

Does it make sense for you now?

The following material will provide you with more information:

• How to define Key performance indicators for a QMS based ISO 9001: https://advisera.com/9001academy/blog/2016/05/24/define-key-performance-indicators-qms-based-iso-9001/
• How to Write Good Quality Objectives - https://advisera.com/9001academy/knowledgebase/how-to-write-good-quality-objectives/
• Please check this free webinar on demand - The Process Approach - What it is, why it is important, and how to do it - https://advisera.com/9001academy/webinar/iso-9001-process-approach-free-webinar-on-demand/
• Free online training ISO 9001:2015 Foundations Course – https://advisera.com/training/iso-9001-foundations-course/
• Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/