ISO for reputation management

ISO has not released any new information about a standard for reputation management, but by searching on its site we found three standards that may help you:

• ISO 10668:2010 Brand valuation — Requirements for monetary brand valuation (https://www.iso.org/standard/46032.html): this published standard can help you evaluate your brand and report the results of such valuation.
•  ISO 20671, Brand evaluation – Principles and fundamentals (https://www.iso.org/standard/68786.html): specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions, and sample indicators.  
•  ISO/CD 22361 Security and resilience — Crisis Management — Guidelines for developing a strategic capability (https://www.iso.org/standard/50267.html): under evaluation, this standard will help you manage situations that can impact the brand value.

For more information, please read: 

• What’s in a Brand? Quite a bit, actually https://www.iso.org/news/ref2486.html