Objective for certification the university

 If I understood correctly, you want examples of objectives related to ISO 22301 certification.

Considering that, the most common benefits for organizations which seeks certification against ISO management standards are:

• Enhanced competitive edge
• Reduction on losses due to security incidents
• Reduction on fines due to legal or contractual non-conformity
• Improvement of internal organization

To be more specific, it would be necessary to know the university context (e.g., main courses, students profile, location, etc.).

These articles will provide you further explanation about ISO 27001 benefits (the same concept applies to ISO 22301):

• Four key benefits of ISO 27001 implementation https://advisera.com/27001academy/knowledgebase/four-key-benefits-of-iso-27001-implementation/
• How to gain employee buy-in when implementing cybersecurity according to ISO 27001 https://advisera.com/27001academy/blog/2017/07/03/how-to-gain-employee-buy-in-when-implementing-cybersecurity-according-to-iso-27001/