Guest user Created: May 04, 2018 Last commented: May 04, 2018

Unsubscribe or delete

When we email people on our list who live in an EU country and ask them if they want to stay on our list, do we have to unsubscribe or delete them from our system if they do not respond?

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Andrei Hanganu May 04, 2018

Answer:

The question is too broad to be able to provide a precise answer. Basically it depends on where you got the data from and what you are using it for.

If you use the data so send advertisement to those individuals you most likely you would need to delete their data if they don’t` consent to your marketing processing activity.

To find out more about consent and marketing check out our webinar “How GDPR Affects Marketing Practices” https://advisera.com/eugdpracademy/webinar/how-gdpr-affects-marketing-practices-free-webinar-on-demand/

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May 04, 2018

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