Evidences of a strategic orientation
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Answer:
It can be clear to an objective observer what is the strategic orientation of an organization. Assuming a strategy requires making choices, particularly, making trade-offs. An organization with a strategic orientation will assume to be good in some things and not so good at others. For example, if an organization has a strategic orientation of being a very competitive low-price supplier it cannot be, at the same type, a very competitive supplier of innovative products and services. Having said that, I believe that in most cases that is not possible or not clear for an objective observer because the strategic orientation is not cle ar for the organization or is not translated into the QMS documentation. Last month, when preparing the checklist for an audit, I looked into the quality policy and realized that they had only statements that anyone can subscribe, no strategic orientation there. Like “We want satisfied customers”
The following material will provide you information about strategic orientation:
ISO 9001 – Aligning quality objectives of the QMS with the strategic direction of the company - https://advisera.com/9001academy/blog/2017/03/07/aligning-quality-objectives-of-the-qms-with-the-strategic-direction-of-the-company/
You can look for strategic orientation example in this link https://advisera.com/books/wp-content/uploads/sites/9/2017/09/Discover-ISO-9001-through-practical-examples-EN-LookInside.pdf
- free online training ISO 9001:2015 Foundations Course – https://advisera.com/training/iso-9001-foundations-course/
- book - Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/
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Jul 22, 2018