Strategic intent, HBR April 2008, I don't have a standard so I wonder if the terms, Mission, Vision, Strategic Intent are mentioned in the standard-version 2015 and whether a documented info must exist and be kept about it.
ISO 9001:2015 only mention “strategic direction” in clauses:
4.1 – organizations must determine internal and external issues that are relevant to their strategic direction. Different strategies make some issues relevant or not and positive or negative. For example, an organization that serve premium segment customers sees a downturn in the economy differently than an organization in the same economic sector but serving low-price customers
5.1.1 and 5.2.1 – the quality policy must be aligned with the strategic orientation. For example, an organization that competes on price has different priorities and concerns than an organization that competes on product innovation
9.3.1 – management review must evaluate if the system is aligned with the strategic direction