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Strategic intent

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Guest user Created:   Jan 27, 2021 Last commented:   Jan 27, 2021

Strategic intent

Strategic intent, HBR April 2008, I don't have a standard so I wonder if the terms, Mission, Vision, Strategic Intent are mentioned in the standard-version 2015 and whether a documented info must exist and be kept about it.

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ISO 9001 DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

ISO 9001 DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

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Carlos Pereira da Cruz Jan 27, 2021

ISO 9001:2015 only mention “strategic direction” in clauses:

  • 4.1 – organizations must determine internal and external issues that are relevant to their strategic direction. Different strategies make some issues relevant or not and positive or negative. For example, an organization that serve premium segment customers sees a downturn in the economy differently than an organization in the same economic sector but serving low-price customers
  • 5.1.1 and 5.2.1 – the quality policy must be aligned with the strategic orientation. For example, an organization that competes on price has different priorities and concerns than an organization that competes on product innovation
  • 9.3.1 – management review must evaluate if the system is aligned with the strategic direction

Neither ISO 9001:2015 nor ISO 9000:2015 define what is strategic direction. Also, it is not mandatory, according to ISO 9001:2015, to have a document about the strategic direction. Please check this article - List of mandatory documents required by ISO 9001:2015 - https://advisera.com/9001academy/it/knowledgebase/le-cinque-fasi-principali-della-verifica-interna-iso-9001/ist-of-mandatory-documents-required-by-iso-90012015/ - where you can see the mandatory documents and records according to ISO 9001:2015.

According to ISO 9001:2015, one can draw a model of how an organization works based on the process approach. For example:

https://www.screencast.com/users/ccruz5284/folders/Default/media/69c23d10-7c3b-4fbc-8625-b15f1efb3f1f

If an organization competes on cost, this may be the critical processes:

https://www.screencast.com/users/ccruz5284/folders/Default/media/896ea522-0158-4dca-aae7-31ea26b35e2a

If an organization competes on customization/service, this may be the critical processes:

https://www.screencast.com/users/ccruz5284/folders/Default/media/4d99640a-11ee-4fa5-8a55-dc6f7521e45b

If an organization competes on innovation, this may be the critical processes:

https://www.screencast.com/users/ccruz5284/folders/Default/media/fd55778d-0e0e-40be-b8f9-baf92e3405d8

Different strategies, different priorities, different motivations, different indicators.

As an auditor, I do not expect to see a document, but I expect some consistency between priorities in the quality policy and what top management considers its strategic direction.

 

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Jan 27, 2021

Jan 27, 2021

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