An organization with a quality management system should have a quality policy. A quality policy is a set of intentions and direction for an organization as determined by top management. You will not see this in ISO 9001:2015, this is my practice. When I work with an organization’s top management in developing their quality policy I recommend thinking about some questions:
Who are our target customers and other very relevant interested parties?
What are the most important requirements for those target customers and other very relevant interested parties?
In what activities should our organization be excellent to be able to satisfy target customers and other very relevant interested parties?
After discussing the questions and answers and after arriving at some consensus, I invite the organization to write a text with the following structure:
To whom do we work (We work for clients that value …)
What are our top priorities. In what things we need to be exc ellent.
Add the commitments included and required by ISO 9001
That way you will write a guiding document that will focus your organization in a strategic way and translating that policy into objectives will be easier.