Can I save my customers information and email them about the event they purchased a ticket for?
I am selling tickets to my online event. Can I save my customers information in my CRM and email them about the event they purchased a ticket for?
Assign topic to the user
Yes, you can. You don’t need consent to remind a service that your customer purchased (however, you should mention follow-up and reminders in your privacy notice and also the sharing of data with third parties like your CRM).Article 6 GDPR on the legal basis of data processing allows the controller to process personal data to fulfill contract obligation and reminding your customers that the online event they purchased is coming, it is part of the customer care relationship. So, definitely, you can.
If you need to know more about data subjects rights, consent, and compliance to GDR here you can find more information:
- Data subject rights according to GDPR https://advisera.com/eugdpracademy/knowledgebase/8-data-subject-rights-according-to-gdpr//
- Is consent needed? Six legal bases to process data according to GDPR https://advisera.com/eugdpracademy/knowledgebase/is-consent-needed-six-legal-bases-to-process-data-according-to-gdpr/
- Email marketing in the era of GDPR – How to ensure compliance? https://advisera.com/eugdpracademy/blog/2019/05/27/gdpr-and-email-marketing-rules-for-compliant-campaigns/
If you need to understand how to data subject rights need to be managed under GDPR, you can consider enrolling in our free online training EU GDPR Foundations Course: https://advisera.com/training/eu-gdpr-foundations-course//
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Feb 04, 2021