Clarification of terms

Answer:

The purpose of an organization is the fundamental reason why the organization exists. The purpose of an organization is not the answer to the question “What do you do?” which typically focuses on products, services and customers, but rather the answer to the question “Why is the work you do important?”

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy. strategic direction is a c ourse of action that leads to the achievement of the goals of an organization's strategy.

Intended results represent objectives of your organization, both quality and business objectives.