Expert Advice Community

Guest

Cold calling via e-mail to website visitors or potential customers with a presumed interest

  Quote
Guest
Guest user Created:   Sep 02, 2020 Last commented:   Sep 03, 2020

Cold calling via e-mail to website visitors or potential customers with a presumed interest

We are a small software development company. In order to generate new leads, the current procedure is to research new customers that are interested in the company on the Internet. In other words, if we see that the researched company has vacancies in software development or the company was on our website, we will write to them and draw their attention to our services or, in some cases, offer a conversation. In order to reach the target person, the direct email is often sent instead of the company email (info @ ..).

Our question to you now: If someone is of interest to us and we can assume a presumed interest, can we contact these people directly via email and present our services? Are we allowed to cold-call website visitors or potential new customers via email if we see on their homepage that they have vacancies in software development and that our services would be advantageous here?

I look forward to your feedback!

0 0

Assign topic to the user

Assign

EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

Expert
Alessandra Nisticò Sep 03, 2020

A general email address like info@... is not considered as personal data, so you can send emails to companies to present your services. Email addresses with name or surname (direct contact) are personal data under GDPR. These direct contacts are not published to receive advertising or promoting contacts, the person who published it does not attend to receive such email (unless the text around it allows you to believe otherwise) so that it would not be appropriate to contact them.

However, if you model your email as a cold email using legitimate interest as a legal ground, you can present your company and the advantages in working with you and underline that you are contacting them because they are looking for a similar profile. This would be in line with GDPR requirements. 

Here you can find more information:

You can consider enrolling in our free EU GDPR Foundations Course:
Quote
0 0

Comment as guest or Sign in

HTML tags are not allowed

Sep 02, 2020

Sep 03, 2020