We are a small software development company. In order to generate new leads, the current procedure is to research new customers that are interested in the company on the Internet. In other words, if we see that the researched company has vacancies in software development or the company was on our website, we will write to them and draw their attention to our services or, in some cases, offer a conversation. In order to reach the target person, the direct email is often sent instead of the company email (info @ ..).
Our question to you now: If someone is of interest to us and we can assume a presumed interest, can we contact these people directly via email and present our services? Are we allowed to cold-call website visitors or potential new customers via email if we see on their homepage that they have vacancies in software development and that our services would be advantageous here?
I look forward to your feedback!