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EU GDPR marketing and consent
If I create a landing page with MailChimp where I ask the user to subscribe for a newsletter do I have to have the consent solution? Because I wanted to understand this on Mailchimp there is the parameter of the GDPR consent and the user can unsubscribe when he wants
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EU GDPR DOCUMENTATION TOOLKIT
Step-by-step implementation for smaller companies.
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EU GDPR DOCUMENTATION TOOLKIT
Step-by-step implementation for smaller companies.
Find out more
EU GDPR DOCUMENTATION TOOLKIT
Step-by-step implementation for smaller companies.
Find out more
Expert
Andrei Hanganu
Aug 05, 2019
Answer:
If you want to be able to send newsletters you would need to capture the consent of the data subjects. As far as I know, MailChimp does have such a feature, see https://mailchimp.com/help/collect-consent-with-gdpr-forms/
If you want to find out more about consent and marketing check out our webinar How to handle consents under GDPR https://advisera.com/eugdpracademy/webinar/how-to-handle-consents-under-gdpr-free-webinar-on-demand/
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Aug 05, 2019
Aug 05, 2019
Aug 05, 2019