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EU GDPR marketing and consent

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Guest user Created:   Aug 05, 2019 Last commented:   Aug 05, 2019

EU GDPR marketing and consent

If I create a landing page with MailChimp where I ask the user to subscribe for a newsletter do I have to have the consent solution? Because I wanted to understand this on Mailchimp there is the parameter of the GDPR consent and the user can unsubscribe when he wants
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EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

Expert
Andrei Hanganu Aug 05, 2019

Answer:

If you want to be able to send newsletters you would need to capture the consent of the data subjects. As far as I know, MailChimp does have such a feature, see https://mailchimp.com/help/collect-consent-with-gdpr-forms/

If you want to find out more about consent and marketing check out our webinar How to handle consents under GDPR https://advisera.com/eugdpracademy/webinar/how-to-handle-consents-under-gdpr-free-webinar-on-demand/
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