Expert Advice Community

Guest

PECR and GDPR

  Quote
Guest
Guest user Created:   May 13, 2021 Last commented:   May 17, 2021

PECR and GDPR

I am hoping you can help me regarding PECR and GDPR – for marketing purposes if legitimate interest is being used as the basis for marketing (to other businesses) is consent required? (preference for marketing / able to opt out is provided with every email).

1 0

Assign topic to the user

Assign

EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

Expert
Alessandra Nisticò May 17, 2021

The Privacy and Electronic Communication Regulations (PECR) is the UK implementation of the e-Privacy Directive and covers the use of cookies and similar technologies for storing information, and accessing information stored, on a user's equipment such as a computer or mobile device.

If you are located in the UK and you apply for the PECR you probably will need to refer to the UK GDPR too. For the regulations (EU GDPR, UK GDPR, and PECR), the legal ground for marketing purposes is always consenting under the GDPR. The legitimate interest may cover the so-called soft-spam which is information provided on products purchased without a call-to-action or general introduction of the company and services/products offered without a call-to-action in B2B context.

Here you can find more information on how to perform marketing activities under the GDPR:

If you need to understand how to comply with GDPR you may consider enrolling in our free EU GDPR Foundations Course: https://training.advisera.com/se/eu-gdpr-foundations-course//
Quote
0 0

Comment as guest or Sign in

HTML tags are not allowed

May 13, 2021

May 17, 2021

Suggested Topics

Guest user Created:   Jul 17, 2018 EU GDPR
Replies: 1
0 0

Consent

Guest user Created:   Jun 15, 2018 EU GDPR
Replies: 1
0 0

Legitimate interest