PECR and GDPR

The Privacy and Electronic Communication Regulations (PECR) is the UK implementation of the e-Privacy Directive and covers the use of cookies and similar technologies for storing information, and accessing information stored, on a user's equipment such as a computer or mobile device.

If you are located in the UK and you apply for the PECR you probably will need to refer to the UK GDPR too. For the regulations (EU GDPR, UK GDPR, and PECR), the legal ground for marketing purposes is always consenting under the GDPR. The legitimate interest may cover the so-called soft-spam which is information provided on products purchased without a call-to-action or general introduction of the company and services/products offered without a call-to-action in B2B context.

Here you can find more information on how to perform marketing activities under the GDPR:

• How does GDPR impact marketing activities? https://advisera.com/eugdpracademy/blog/2018/02/08/how-does-gdpr-impact-marketing-activities/
• Email marketing in the era of GDPR – How to ensure compliance? https://advisera.com/eugdpracademy/blog/2019/05/27/gdpr-and-email-marketing-rules-for-compliant-campaigns/

If you need to understand how to comply with GDPR you may consider enrolling in our free EU GDPR Foundations Course: https://advisera.com/training/eu-gdpr-foundations-course//