Expert Advice Community

Guest

Legitimate interest

  Quote
Guest
Guest user Created:   Jun 15, 2018 Last commented:   Jun 15, 2018

Legitimate interest

We know all the legalities of it, but it is not clear to us if we can claim legitimate interest to market certain people that voluntarily subscribed to, for instance, our webinars.
0 0

Assign topic to the user

EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

Expert
Andrei Hanganu Jun 15, 2018

Can you advise on that? If not, can you point us to an expert on marketing and legitimate interest?

Answer: Legitimate interest can be used for marketing but only under specific circumstances . If you intend to process personal data for the purposes of direct marketing by electronic means (by email, text, automated calls etc) legitimate interests may not always be an appropriate basis for processing. This is because the e-privacy laws on electronic marketing – currently the Privacy and Electronic Communications Regulations (PECR) – require that individuals give their consent to some forms of electronic marketing.

To learn more about marketing practices and the EU GDPR check out our webinar “How GDPR Affects Marketing Practices”. (https://advisera.com/eugdpracademy/webinar/how-gdpr-affects-marketing-practices-free-webinar-on-demand/).
Quote
0 0

Comment as guest or Sign in

HTML tags are not allowed

Jun 14, 2018

Jun 14, 2018

Suggested Topics

Guest user Created:   May 24, 2018 EU GDPR
Replies: 1
0 0

GDPR Legitimate Interest Assessment

Guest user Created:   Apr 26, 2018 EU GDPR
Replies: 1
0 0

GDPR- opt in or legitimate interest