Legitimate interest

Can you advise on that? If not, can you point us to an expert on marketing and legitimate interest?

Answer: Legitimate interest can be used for marketing but only under specific circumstances . If you intend to process personal data for the purposes of direct marketing by electronic means (by email, text, automated calls etc) legitimate interests may not always be an appropriate basis for processing. This is because the e-privacy laws on electronic marketing – currently the Privacy and Electronic Communications Regulations (PECR) – require that individuals give their consent to some forms of electronic marketing.

To learn more about marketing practices and the EU GDPR check out our webinar “How GDPR Affects Marketing Practices”. (https://advisera.com/eugdpracademy/webinar/how-gdpr-affects-marketing-practices-free-webinar-on-demand/).