GDPR- opt in or legitimate interest
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Answer:
No it does not. However bear in mind that “legitimate interest” for marketing activities can be used only in relation with existing customers not for prospective customers.
Switching to consent doesn't make a difference just make sure that the consent is a freely given, specific, informed and unambiguous indication of the individual’s wishes. You must also keep records so it can demonstrate that consent has been given by the relevant individual.
To find out more about consent you can check out our webinar “How to handle consents under GDPR” https://advisera.com/eugdpracademy/webinar/how-to-handle-consents-under-gdpr-free-webinar-on-demand/
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Apr 26, 2018