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GDPR- opt in or legitimate interest
We started emailing our data last year to gain opt in in advance of GDPR go live, but have subsequently discovered that we may be able to cover our communications under the 'legitimate interest' umbrella. As we've already started the ball rolling with opt in emails, does this invalidate/impact our opportunity to use 'legitimate interest'?Hoping you can help!
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EU GDPR DOCUMENTATION TOOLKIT
Step-by-step implementation for smaller companies.
Find out more 
EU GDPR DOCUMENTATION TOOLKIT
Step-by-step implementation for smaller companies.
Find out more
EU GDPR DOCUMENTATION TOOLKIT
Step-by-step implementation for smaller companies.
Find out more
Expert
Andrei Hanganu
Apr 26, 2018
Answer:
No it does not. However bear in mind that “legitimate interest” for marketing activities can be used only in relation with existing customers not for prospective customers.
Switching to consent doesn't make a difference just make sure that the consent is a freely given, specific, informed and unambiguous indication of the individual’s wishes. You must also keep records so it can demonstrate that consent has been given by the relevant individual.
To find out more about consent you can check out our webinar “How to handle consents under GDPR” https://advisera.com/eugdpracademy/webinar/how-to-handle-consents-under-gdpr-free-webinar-on-demand/
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Apr 26, 2018
Apr 26, 2018
Apr 26, 2018