"Can you just tell me about the things which I write for quality policy (the aim of the company). I want to know about some good ideas about the new construction profile. How I put some ideas about our services there?"
I like to link quality policy and strategic orientations. So, I start a conversation with top management about how to answer questions such as:
How does your organization win its most desirable clients? What do they value the most? Are there relevant interested parties that help you win businesses? What do they value the most? The answers help realize if the business is mostly about cost, or service or innovation/creativity.
Then, when I work with the top management to write the quality policy I follow this recipe:
First write: Who we are and what is our business (for example, our business is not what we manufacture but the results that our customers get);
Then write: To whom do we work.
In what kind of challenges do we need to be the best.
And include the two commitments of the standard (continual improvement and meeting customer and regulatory requirements)
” Company name” is an industrial company specialized in comfort footwear.
We serve customers who need a supply of comfort footwear for professional uses.
In order to better serve our customers, we believe that we must seek to continuously improve:
Our ability to develop, to be able to respond quickly to requests for samples;
A language of product that differentiates us and supports the promise of comfort;
The ace card of being a manufacturer and being able to be faster and more flexible in production;
The fulfillment of our commitments…"
This way the quality policy identifies clearly to whom do we work and sets the stage for the definition of quality objectives aligned with a strategic orientation.