Good quality objectives

Answer
Good objectives must be aligned with the policy. It is easier to create good objectives when there is a clear policy based on a clear strategic orientation. What is your company’s strategic orientation? Does your company win customers based on the lowest price? Or based on the best service? Or is it innovation or design? I like to compare a company to an athlete. If you compare the body of someone competing on athletics with the body of someone that competes on weightlifting, they are very, very different. It is the same for two companies operating in the same economic sector but with different strategic orientations.

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Each strategy determine different offers, require different main processes, or what is important in each process is different, and requires a different infrastructure.

One final point, good objectives are relevant to top management.

The following material will provide you information about quality objectives:
- Article – How to Write Good Quality Objectives - https://advisera.com/9001academy/knowledgebase/how-to-write-good-quality-objectives/
- Free webinar on demand - Measurement, analysis, and improvement according to ISO 9001:2015 - https://advisera.com/9001academy/webinar/measurement-analysis-and-improvement-according-to-iso-9001-2015-free-webinar/
Free course - ISO 9001:2015 Internal Auditor Course - https://advisera.com/training/iso-9001-internal-auditor-course/
- Book - Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/