Ideas to formulate objectives

Answer
The best starting point to develop meaningful quality objectives is the quality policy. A good quality policy takes good care of clause 5.2.1 a).
What is the strategic direction of your organization, what is behind its competitive advantage? Is your competitive advantage being effective, generating satisfied customers, revenue, margin?
For example, consider: Customer satisfaction; Complaints; Capacity use; Unit price.

The following material will provide you more information about developing quality objectives:
How to Write Good Quality Objectives - https://advisera.com/9001academy/knowledgebase/how-to-write-good-quality-objectives/
Free webinar on demand - Measurement, analysis, and improvement according to ISO 9001:2015 - https://advisera.com/9001academy/webinar/measurement-analysis-and-improvement-according-to-iso-9001-2015-free-webinar/
- [free course] ISO 9001:2015 Foundations Course – https://advisera.com/training/iso-14001-internal-auditor-course/ s-course/
- [free course] ISO 9001:2015 Internal Auditor Course - https://advisera.com/training/iso-9001-internal-auditor-course/
- Book - Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/