ISO 9001 and setting quality objectives

Quality objectives should be a set of measurable challenges that stem from the quality policy. Good quality objectives stem from a good quality policy.

If a quality policy complies with ISO 9001:2015 clause 5.2.1 a) it will include challenges relevant for an organization. For example, an organization that competes on the market based on innovation may include in its quality policy the ability to:

• be the first to market with new innovative products,
• develop patents,
• improve brand awareness.

From there you can translate that into measurable objectives.

For example, an organization that competes on the market based on cost may include in its quality policy the ability to:

• be efficient,
• buy very well,
• comply with delivery dates

From there you can translate that into measurable objectives.

The following material will provide you more information:

• Article - How to define Key performance indicators for a QMS based ISO 9001: https://advisera.com/9001academy/24/define-key-performance-indicators-qms-based-iso-9001/-iso-9001/
• Article - How t write good quality objectives: https://advisera.com/9001academy/knowledgebase/how-to-write-good-quality-objectives/
• Article - What has changed with quality objectives in ISO 9001:2015: https://advisera.com/9001academy/blog/2018/05/08/what-has-changed-with-quality-objectives-in-iso-90012015/
• Article - Making the best out of ISO 9001 quality plan: https://advisera.com/9001academy/blog/2015/12/08/making-the-best-out-of-iso-9001-quality-plan/
• Free on-line course - ISO 9001:2015 Foundations Course: https://advisera.com/training/iso-9001-foundations-course/
• Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/