Organizations cannot think about the future without considering what is happening in its context, internal and external.
Consider the case of a company specialized in recruiting crews for:
Cruises - Imagine the impact of the current pandemic in that company for the foreseeable future
Cargo ships – Imagine the impact of the current protectionist trend among some countries, or the long-term impact of reshoring due to more relevance given to supply chain resiliency
These are examples of external issues that surely will affect future business opportunities. As an internal issue consider for example the difficulty of the same company to migrate operations to an online channel due to lack of know-how or resistance from staff.