Opt-in email marketing

Answer:

There are three factors to be considered: the public source for that information, the fact that the email address is a “corporate” email address and the content of the direct marketing emails.

The first two factors above clearly indicate that we are dealing with a corporate email address which is made public for communication purposes. If you combine this with the content of your marketing emails, that should be targeting company, not the individual and using that email address you can rely on “legitimate interest” so no consent would be required, but you do need to provide an option to unsubscribe from the marketing emails.

To learn more about marketin g practices and GDPR check out our webinar “How GDPR Affects Marketing Practices” (https://advisera.com/eugdpracademy/webinar/how-gdpr-affects-marketing-practices-free-webinar-on-demand/).