Guest user Created: Sep 19, 2018 Last commented: Sep 19, 2018

Opt-in email marketing

Suppose the company's' "A" marketing person has got to know email id of a person of another company "B", from some public domain source, and the company "A", wants to connect for direct marketing, what are all the steps this company "A" needs to follow , can we send an email to opt -in, do we have the right to send opt in email to any such email id available in public domain?

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Andrei Hanganu Sep 19, 2018

Answer:

There are three factors to be considered: the public source for that information, the fact that the email address is a “corporate” email address and the content of the direct marketing emails.

The first two factors above clearly indicate that we are dealing with a corporate email address which is made public for communication purposes. If you combine this with the content of your marketing emails, that should be targeting company, not the individual and using that email address you can rely on “legitimate interest” so no consent would be required, but you do need to provide an option to unsubscribe from the marketing emails.

To learn more about marketin g practices and GDPR check out our webinar “How GDPR Affects Marketing Practices” (https://advisera.com/eugdpracademy/webinar/how-gdpr-affects-marketing-practices-free-webinar-on-demand/).

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Sep 19, 2018

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