For me strategic objectives are performance objectives, but not all performance objectives are strategic. An organization can translate its strategic orientation into a set of objectives and targets, aligned with the quality policy. When we measure the organization’s performance against those strategic objectives, we are measuring the strategic performance. Besides strategic objectives an organization can have other objectives, for example can have process objectives that are not strategic. When we measure the organization’s performance against those process objectives, we are measuring performance or operational performance.
The following material will provide you information about implementing an ISO 9001 management system: