Is there a definition what is a product (and service) according to ISO standards?
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Yes, ISO 9000:2015 defines product as the output of an organization that can be produced without any interaction taking place between the organization and the customer. The same ISO 9000:2015 defines service as the output from an organization where at least one activity is necessarily between the organization and the customer.
By the way, this theme is a theme that I follow with some attention. I prefer the approach of some marketing scholars that invite us to consider that everything is service. There is even a phrase that I like very much: "Everything is service. A product is an avatar of a service". More and more we see organizations that bet on co-development, co-production, co-creation with customers. When we receive in the mail a simple T-shirt with a message ordered by us. Is it a service or a product?
The following material will provide you information about ISO 9001:
- Understanding Product & Service Provision in ISO 9001 - https://advisera.com/9001academy/blog/2014/10/07/understanding-product-service-provision-iso-9001/
- Enroll for free course - ISO 9001:2015 Foundations Course - https://advisera.com/training/iso-9001-foundations-course/
- Book - Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/
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Mar 26, 2020