Quality objectives considering customer satisfaction

Answer:
I would like to know first what the strategic orientation of your company is, and who is the target-customer of your organization. Some target-customers want the lowest price others prefer service and customization or flexibility, others still prefer innovation or the best product or service.

This is important because what satisfies a target-customer group is different from what satisfies other target-customers. Normally, successful companies try to be the best for one particular type of target-customer.

I have no experience on “Metal Fabrication” but if my company is working with customers they want the lowest price, for example, I would choose objectives around QCD: Quality, Cost and Delivery. (% of defects, Productivity; Production Breakdowns, delivery delays, for example)

The following material will provide you information about quality objectives:

- ISO 9001 – How to Write Good Quality Objectives - https://advis era.com/9001academy/knowledgebase/how-to-write-good-quality-objectives/
- What has changed with quality objectives in ISO 9001:2015? - https://advisera.com/9001academy/blog/2018/05/08/what-has-changed-with-quality-objectives-in-iso-90012015/
- free course ISO 9001:2015 Foundations Course - https://advisera.com/training/iso-9001-foundations-course/
- book - Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/