Quality Objectives versus Strategic Goals

Answer:

To be honest I can only give you my opinion, because ISO 9000 and ISO 9001:2015 give no instructions about strategic orientation or strategic goals are. ISO 9000:2015 defines strategy (definition 3.5.12) as a “plan to achieve a long-term or overall objective”. In my opinion, strategy comes before the plan, strategy is an intent. Quality is about doing the things right. Strategy is about doing the right things. For example, an organization can establish the “Reduction of the rate of defects” as one of their quality objectives. At the same time, the organization can consider that producing no defects is not a competitive advantage, it is just what customers expect from every supplier. For example, a strategic goal can be: “Increase the rate of new product development”, because the organization wants to be recognize d as very innovative.

An effective quality management system should be aligned with the strategic orientation, that means trying to align quality objectives with the strategic orientation.

The following materials will provide you details about the quality objectives:

- ISO 9001 – Aligning quality objectives of the QMS with the strategic direction of the company - https://advisera.com/9001academy/blog/2017/03/07/aligning-quality-objectives-of-the-qms-with-the-strategic-direction-of-the-company/
- free online training ISO 9001:2015 Foundations Course – https://advisera.com/training/iso-9001-foundations-course/
- book - Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/