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Sending marketing emails

EU GDPR
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Guest user Created:   Jul 11, 2018 Last commented:   Jul 11, 2018

Sending marketing emails

EU GDPR
Can we consider the sending of digital newsletters for marketing purposes as legitimate interests of hoteliers?
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Step-by-step implementation for smaller companies.
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Andrei Hanganu Jul 11, 2018

Answer:

If you send the newsletters to existing of former customers, you provide a means for the user to unsubscribe and the content of the newsletter refers to similar services of products they purchased from you the answer would be yes.

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Jul 11, 2018

Jul 11, 2018

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“opt-in” consent