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SWOT analysis and context

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Guest user Created:   Jul 23, 2019 Last commented:   Jul 23, 2019

SWOT analysis and context

Can a SWOT analysis address external issues mentioned in clause 4.1?
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ISO 9001 PROCEDURE FOR DETERMINING CONTEXT OF THE ORGANIZATION AND INTERESTED PARTIES

The list of interested parties and their expectations.

ISO 9001 PROCEDURE FOR DETERMINING CONTEXT OF THE ORGANIZATION AND INTERESTED PARTIES

The list of interested parties and their expectations.

Expert
Carlos Pereira da Cruz Jul 23, 2019

Answer:
An organization determines internal and external issues (clause 4.1).
When those external and internal issues are analyzed from the perspective of strategic direction, they can gain a positive or a negative connotation. That way those issues can be classified as:
Positive internal issues are strengths;
Negative internal issues are weaknesses;
Positive external issues are opportunities;
Negative external issues are threats.
Now you can organize that information with a SWOT matrix.

The following material will provide you information about SWOT analysis:
How to identify the context of the organization in ISO 9001:2015 -https://advisera.com/9001academy/knowledgebase/how-to-identify-the-context-of-the-organization-in-iso-90012015/
Free webinar – ISO 9001:2015 clause 4 - Context of the organization, interested parties, and scope -https://advisera.com/9001academy/webinar/iso-90012015-clause-4-context-of-the-organization-interested-parties-and-scope-free-webinar-on-demand/
Free online training – ISO 9001:2015 Foundations Course - https://advisera.com/training/iso-9001-foundations-course/
Book – Discover ISO 9001:2015 Through Practical Examples – https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/

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Jul 22, 2019

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