SWOT, context, interested parties and risks

Answer:
So, you want to link:
* internal context;
* external context;
* interested parties and their needs and expectations;
* SWOT analysis;
* risk analysis.

I would start by your SWOT analysis and made a “retro-engineering” exer cise:

Your Strengths and Weaknesses are internal issues with positive and negative connotations.
Your Opportunities and Threats are external issues with positive and negative connotations.

Not all those issues have the same weight or the same impact for your organization. Use the needs and expectations of interested parties to evaluate which issues are more relevant.

Then, pick those relevant positive issues (internal or external) and see if you can find relevant opportunities to evaluate and act upon.
Then, pick those relevant negative issues (internal or external) and see if you can find relevant risks to evaluate and act upon.

You can find more information in the following links:
- How to address risks and opportunities in ISO 9001 - https://advisera.com/9001academy/blog/2016/06/21/how-to-address-risks-and-opportunities-in-iso-9001/
- How to identify the context of the organization in ISO 9001:2015 - https://advisera.com/9001academy/knowledgebase/how-to-identify-the-context-of-the-organization-in-iso-90012015/
- Free online ISO 9001:2015 Foundations Course - https://advisera.com/training/iso-9001-foundations-course/
- Book - ISO Internal Audit: A Plain English Guide - https://advisera.com/books/iso-internal-audit-plain-english-guide/