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SWOT analysis and context

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Guest user Created:   Jul 23, 2019 Last commented:   Jul 23, 2019

SWOT analysis and context

Can a SWOT analysis address external issues mentioned in clause 4.1?
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ISO 9001 DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

ISO 9001 DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

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Carlos Pereira da Cruz Jul 23, 2019

Answer:
An organization determines internal and external issues (clause 4.1).
When those external and internal issues are analyzed from the perspective of strategic direction, they can gain a positive or a negative connotation. That way those issues can be classified as:
Positive internal issues are strengths;
Negative internal issues are weaknesses;
Positive external issues are opportunities;
Negative external issues are threats.
Now you can organize that information with a SWOT matrix.

The following material will provide you information about SWOT analysis:
How to identify the context of the organization in ISO 9001:2015 -https://advisera.com/9001academy/knowledgebase/how-to-identify-the-context-of-the-organization-in-iso-90012015/
Free webinar – ISO 9001:2015 clause 4 - Context of the organization, interested parties, and scope -https://advisera.com/9001academy/webinar/iso-90012015-clause-4-context-of-the-organization-interested-parties-and-scope-free-webinar-on-demand/
Free online training – ISO 9001:2015 Foundations Course - https://training.advisera.com/course/iso-9001-foundations-course/
Book – Discover ISO 9001:2015 Through Practical Examples – https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/
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